Winter Selling Insights


Are you thinking of selling your home this winter, or is your house already on the market? Like anything, selling in winter has its pros and cons, but by no means is it a bad time to sell. With the recent interest rate cut, people might even be more motivated to buy now than they have been in the past 12 months.

Motivated Buyers

During winter, there is typically less stock on the market. The idea of packing everything up and having to move during this cold and often wet time of year is particularly unappealing to most. However, those who remain undeterred are more motivated than most, and due to the lower stock available, you have less competition. Another key thing to remember is that people willing to brave the cold for an auction are likely ready to buy.

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Quality Properties Sell Well

No matter the time of the year, if you have a beautifully presented and well-maintained home that is inspection ready, you’re off to a good start. This is a strong benefit to those who have taken care to style their home as the limited competition means your home will truly stand out. If your home has any damp spots or leaks, now is the time to get them fixed as they might be the difference between someone choosing your home or another property.

 

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Strategise Your Open Home

Planning an open home during winter takes a little more strategy to ensure you really put a spotlight on your home’s best features. Because we see less natural light in winter, planning your open home for a time when your house best takes advantage of natural light is a good idea. To make your home feel like a cosy haven to potential buyers light the fireplace (if you have one) and make sure there is plenty of warm light available to illuminate your home and prevent it from looking dreary and dark. A little extra effort can go a long way and paying attention to these details will help potential buyers feel cosy when they step into your home.

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