How to use Pantone’s 2023 Colour of the Year in your home

What is the 2023 Pantone Colour of the Year?

Viva Magenta! Pantone has chosen a rich and vibrant red shade as the Colour of the Year 2023. This magenta is a shade rooted in nature; it is bold and fearless and adds a joyful and optimistic tone to your interior.

“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family. It is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family and one of the strongest and brightest the world has known.
Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”
Leatrice Eiseman, Executive Director, Pantone Color Institute

How Can I Use Viva Magenta In My Home?
This vibrant shade may not be for everyone’s initial liking, but we’re already seeing how variations on the hybrid red and pink can translate for all interior tastes.

Yes, it is bold, but it can be incorporated into your home decor in multiple ways.
For a big statement, you can opt for a magenta feature wall or sofa.
For something more understated, try adding a pop of colour through curtains, rugs, pillows, or flowers.
Viva Magenta can undoubtedly add a warm and dramatic tone to any room in the house.

Ready to trend? Check out some of our fave inspirations.